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Getting Started in Major Donor Work

Discover how to make this important source work for you

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Major donor fundraising is the fastest growing area of new income for charities in the UK and internationally. But how do you start in this field if you have limited experience and resources? Also, if you're already running a major donor programme, is it as successful as it could be?

Using a mix of case studies and leading edge theory, this intensive masterclass will offer you access to all the tools and techniques you need to both start and develop a major donor programme.

We'll show you how to identify your potential, how to integrate major donor work into your existing portfolio and how to decide between building a major donor board or training skilled staff.

The day will explore how to build up a major donor programme using either a staff-led or volunteer-led model.

Benefits to you and your organisation

create powerful case studies for major donor work

sell 'projects' or 'unrestricted income'

evaluate the success of your current programme in terms of best practice and latest thinking

establish success competencies for your organisation

confidently approach and communicate with major donors

Core content

Distinguishing major donor fundraising from other approaches

Key success competencies for your organisation

Staff and volunteer-led approaches: the advantages and disadvantages

Understanding the major donor mindset

Identifying major donors: using internal and external research

Approaching and communicating with major donors

Duration	1 day
Documentation	Workbook containing all topics covered during the programme.
Contact
Booking Info	Only available in-house »
	Please contact us if you'd like to discuss your training requirements with our team, or would like more information

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Amnesty International needed a new strategic framework to cope with the different human rights situation globally. We created a tailored strategy map.
Age UK, the major UK charity was the product of a merger. They needed a new approach to income generation and we helped them to shape their new programme.
In need of a country strategy, the Alliance turned to us after they set up a new regional office in Uganda.
The UK government needed some inspiration for new politics, they turned to =mc learning and development for innovation training for senior civil servants.
Increasing global fundraising capacity. We were excited to help the British Council staff in Russia secure a 1 million Euro sponsorship deal!
For Concern, =mc learning & development team provided a global leadership programme for managers and country directors – linked to a multicultural competence framework.
Turning a local authority department into an independent organisation means major change! We supported DGHP to create new ways of working.
Greenpeace International needed advice on innovation to help engage younger people in the environmental agenda – we designed a systematic programme to help with this.
Mind wanted to be more aligned across departments to create a joined-up organisation. =mc consultancy helped them to create a new culture. Our clients We're proud of the clients we work with. Click on the logos below for more information.
The National Trust for Scotland needed a system to prioritise their projects. =mc introduced a special version of the strategy map.
NMSI, the UK’s largest museum cluster (including the Science Museum), asked us to assess their potential for increasing their unrestricted income.
Find out how we helped them to embed innovation as part of NSPCC’s organisational culture through driving forward innovation and knowledge management.
We’re ecstatic to have been awarded a National Training Award in 2008 with Plan International for their blended management learning programme for INGO staff.
=mc’s fundraising team were asked by this international federation – the largest INGO in the world – to help them develop their global fundraising strategy across 198 nations.
Growing a culture of innovation. We designed an innovation framework to help the RNIB achieve culture change and boost income.
We helped Sightsavers develop a new global strategic direction that achieved record levels of engagement across the organisation.
UNICEF UK asked us to help them develop a powerful case for support – follow the story of Our 5 Promises to Children.

Discover how to make this important source work for you
Only available in-house »

Who should attend?

Anyone who has limited experience in major donor work and want to assess your potential in this area.

Anyone who wants to understand how to set up a major donor programme with the latest thinking and techniques.

The International HIV/AIDS Alliance is a relatively new entrant to the major donor field. We needed someone with a grasp of the field nationally and internationally who could help us decide where to focus our attention. Angela Cluff proved invaluable in walking us through all the key issues in a systematic way.

Jane Waterman, Director of Communications and Resource Mobilisation, International HIV/AIDS Alliance

I just wanted to thank you for a really interesting and enjoyable day. It was a really valuable session and I can’t wait to put some of what I learnt into practice! I look forward to attending similar events in the future.

Gemma Graves,
Major Donor and Corporate Fundraising Officer, Compassion in World Farming

Transforming the performance of ethically-driven organisations worldwide

Getting Started in Major Donor Work

Benefits to you and your organisation

Core content

Amnesty International needed a new strategic framework to cope with the different human rights situation globally. We created a tailored strategy map.

Age UK, the major UK charity was the product of a merger. They needed a new approach to income generation and we helped them to shape their new programme.

In need of a country strategy, the Alliance turned to us after they set up a new regional office in Uganda.

The UK government needed some inspiration for new politics, they turned to =mc learning and development for innovation training for senior civil servants.

Increasing global fundraising capacity. We were excited to help the British Council staff in Russia secure a 1 million Euro sponsorship deal!

For Concern, =mc learning & development team provided a global leadership programme for managers and country directors – linked to a multicultural competence framework.

Turning a local authority department into an independent organisation means major change! We supported DGHP to create new ways of working.

Greenpeace International needed advice on innovation to help engage younger people in the environmental agenda – we designed a systematic programme to help with this.

Mind wanted to be more aligned across departments to create a joined-up organisation. =mc consultancy helped them to create a new culture. Our clients We're proud of the clients we work with. Click on the logos below for more information.

The National Trust for Scotland needed a system to prioritise their projects. =mc introduced a special version of the strategy map.

NMSI, the UK’s largest museum cluster (including the Science Museum), asked us to assess their potential for increasing their unrestricted income.

Find out how we helped them to embed innovation as part of NSPCC’s organisational culture through driving forward innovation and knowledge management.

We’re ecstatic to have been awarded a National Training Award in 2008 with Plan International for their blended management learning programme for INGO staff.

=mc’s fundraising team were asked by this international federation – the largest INGO in the world – to help them develop their global fundraising strategy across 198 nations.

Growing a culture of innovation. We designed an innovation framework to help the RNIB achieve culture change and boost income.

We helped Sightsavers develop a new global strategic direction that achieved record levels of engagement across the organisation.

UNICEF UK asked us to help them develop a powerful case for support – follow the story of Our 5 Promises to Children.